Monday, January 27, 2020

Discrimination And Empowerment In Mental Health Social Work Essay

Discrimination And Empowerment In Mental Health Social Work Essay This essay will firstly define what discrimination is and what it means to discriminate against something. It will then explain what it means to discriminate against someone or a group in social work practice. This will be a very broad definition that encompasses a variety of different service user groups. Examples will be used to demonstrate what discrimination may look like in social work practice and everyday life. To gain a better understand the essay will critically explore theory and ideas around power and how power manifests between groups. This part of the essay will touch on the idea of othering. The essay will use social constructionism theory to analyse this concept of power. The essay will then focus in on mental health. This part of the essay will firstly look at what a mental health problem is and explore the stigma of being labelled with a mental health problem. The essay will then go deeper to focus on how the western medical model can discriminate against Black and Ethnic Minority groups (BME), even if indirectly. The essay will then critically explore why BME adults, particularly men, are overrepresented in the mental health service. Links will be made to institutional racism and the fact that BME children are underrepresented in child and adolescent mental health services (CAMHS). In in broadest definition, to discriminate means to differentiate or to recognise a distinction (Oxford Dictionaries 2012). In this broad sense it is a part of daily life to discriminate. For example, an adult may discriminate between lanes on a motorway and a baby will often discriminate between a stranger and their caregiver. Discrimination becomes a problem when the difference or recognised distinction is used for the basis of unfair treatment. This is the discrimination that social workers need to be vigilant for. Discrimination is not always intentional (Thompson 2009) and there are various types of discrimination (EHRC 2012). Discrimination can be direct, indirect, based on the perception that someone has a protected characteristic or discriminate against someone who is associated with a person who has a protected characteristic (EHRC 2012). The Equality Act (2010) also aims to protect people with a protective characteristic(s) from victimisation, harassment and failure to make reasonable adjustments (Home Office 2012). Thompsons (1997) PCS model demonstrates that discrimination is not always on a personal level and it is not just solely down to the individual. I will return to the PCS model later on in the essay. Social workers act as mediators between service users and the state. Social workers are in a role that can potentially empower or oppress (Thompson 1997). For this reason Thompson (1997: 11) argues that good practice must be anti-discriminatory practice. All other areas of practice could be brilliant and the social worker could have very good intentions but if the social worker cannot recognise the marginalised position of some of the people they are working with their interventions could potentially further oppress (Thompson 1997). Thompson (1997) reminds the reader many times throughout the book that If youre not part of the solution you are part of the problem. I choose to include this because it reinforces that social workers need to challenge discrimination and take action against it. To accept it and to not swim against the tide does indeed make us part of the problem. Where does discrimination come from and why do people, institutions and systems discriminate against people? This part of the essay will critically explore the concept of power and social constructionism in relation to discrimination and social work. Power is defined by Haralambos and Holborn 2000: 540) very loosely as the ability to get your own way even when others are opposed to your wishes. This is of course a very simple definition of a complex concept. There are many models and theories around power. Thompson (1998: 42) identified a common theme of the ability to influence or control people, events, processes or resources. These common themes of power all have the potential to be used destructively in social work. Social workers have the ability and power to influence and control, whether this is on an individual personal level or as a gate keeper of services or agent of control. Social workers need to be aware of power as they work with people who are marginalised and powerles s in comparison; people who social workers could potentially oppress and even worse, abuse. Giddens (1993) makes close links between power and inequality. EHRC Equality and human rights commission., 2012. [Viewed 2012.11.10] What is discrimination? [online]. Available from http://www.equalityhumanrights.com/advice-and-guidance/education-providers-schools-guidance/key-concepts/what-is-discrimination/ Giddens, A., 1993. Sociology (2nd ed). Cambridge: Polity Haralambos, M, Holborn, M., 2000. Sociology themes and perspectives. London: HarperCollins Publishers Ltd Home Office., 2012. [viewed 2012.11.11] Equality Act 2010 [online]. Available from http://www.homeoffice.gov.uk/equalities/equality-act/ Oxford Dictionaries., 2012. [Viewed 2012.10.19] Discriminate [Online]. Available from http://oxforddictionaries.com/definition/english/discriminate?q=discriminate Thompson, N., 1997. Anti-Discriminatory practice (2nd ed). Basingstoke: Macmillan Press Thompson,N., 1998. Promoting Equality challenging discrimination and oppression in human services. Basingstoke: Macmillan Press Ltd Thompson, N., 2009. Practising social work. Basingstoke: Palgrave Macmillan

Sunday, January 19, 2020

Hadoop

Its a platform managed under the apache software foundation and its an open source and its deal with big data with any data type structer semi structer or unstructers and give the result in very short time it allows to work with structured and unstructured data arrays of dimension from 10 to 100 gb and even more. V.Burunova and its structer is a group of clusters or one each of them contains groups of nodes too and each cluster has two type of node name node and data node name node is a unique node on cluster and it knows any data block location on cluster and data node is the remining node in cluster and that have done by using a set of servers which called a cluster. Hadoop has two layers cooperate together first layer is mapreduce and it task is divided data processing across multiple servers and the second one is hadoop distributed file system hdfs and its task is storing data on multiple clusters and these data are separated as a set of blocks. Hadoop make sure the work is correct on clusters and it can detect and retrieve any error or failure for one or more of connecting nodes and by this way hadoop efforts increasing in core processing and storage size and high availability. Hadoop is usually used in a large cluster or a public cloud service such as yahoo. Facebook twitter and amazon hadeer mahmoud 2018 hadoops features: Scalable: Hadoop able to work with huge applications and it can run analyze store process distribute large amount of data across thousands of nodes and servers which handle thousands terabytes of data or more also it can add additional nodes to clusters and these servers work parallel. Hadoop better than traditional relational database systems because rdbms cant expand to deal with huge data. Single write multiple read the data on cluster can be read from multiple source at the same time data avalibility: When data is sent to a data node that hadoop creates multiple copies of data on other nodes in the cluster to keep data available if there a failure on one of nodes on cluster.

Friday, January 10, 2020

Explore Shakespeare’s presentation of love in “As You Like It” Essay

Love has always been a foremost feature of the plays written by William Shakespeare and â€Å"As You Like It† is no exception with love regularly being represented throughout the play in a variety of ways. Just like in Shakespeares other works â€Å"As You Like It† is also broken down in to a main plot, which is then accompanied by smaller sub-plots that are scattered thorughout the play. Shakerspeare along with the play â€Å"As You Like It† skillfully uses these plots well to demonstrate various types of love. One variety of love that Shakespeare anylyses deeply is that of courtly love, whose ideas featured heavily around the fact that love brings suffering and agony to the lover and the theory that the male lover is controlled by his mistress to whom he must adhere to. Courtly Love had become a popular subject to write about during Shakespeare’s Elizabethan period and was also strongly evident in english literature for centuries previously. The concept of pastoral romance is also expressed in â€Å"As You Like It† , in which characters in rural countryside areas appear to act freely and joyfully , and this causes relationships to revel successfully and contently. In other words Pastoral romance seems to betray the countryside in stories as some sort of catalyst speeding up the progress and success of overall relationships. On the other hand life in the court seems to lack this optimism and instead living in developed areas (towns, villages, cities etc) seems to damage love between characters due to the stress and demand of court life. This type of romance is also strongly associated with disguise and the thought of characters falling in love with the opposite sex even when in disguise. The love in Shakespeare’s plays was recognised by the public of the Elizabethan period who had a good understanding about how genuine and pure love was between characters along with a good perception of the characters personalities (such as social status) just through the language they spoke during the play. The relationships in â€Å"As You Like It† are tested in one way or another, as most have to overcome obstacles and problems in order to succeed The particular relationships we see in the play symbolize and highlight the variant types of love that William Shakespeare wishes to explore. For example the familial love between the brothers of Orlando and Oliver, Duke Frederick and Duke Senior are emphasized due to the fact that both relationships are struggling and are under much tension when in normal circumstances you would presume this type of Familial relationship to prosper solidily, but alternatively have crumbled consistently. The relationship amid Orlando and his eldest borther, Oliver has reached an even more dire state, due to the recent event of their father Sir Rowland de Boys tragically dying for reasons unknown to us. Since this death of Sir Rowland de Boys Oliver and Orlando have been at conflict over the acts of Oliver who is restricting Orlando from receiving a gentleman’s education even though their father had wished him to have one. Both characters deal with this issue by becoming heated and ill-tempered towards each other. This is shown in Act 1 Scene 1 where Oliver says: â€Å"Wilt thou lay hands on me, villain?† Oliver and Orlando’s relationship changes significantly during the course of the play and it is seen that the countryside and its links to pastoral romance are responsible for the reformation of their relationship. This is true because the turning point of their complex relationship takes place in the countryside to where Orlando’s act of decency, (when he saves Oliver’s life from a viscous Lioness) provokes Oliver to want to become a more amiable person. Also the romantic relationships of the brothers between Rosalind and Celia respectfully seems to show that the concept of pastoral romance is functioning between them and therefore causing them to be more loving people. Understandably this friendly environment causes their own familial relationship to blossom. This transformation in their relationship is represented well when Oliver is delivering Orlando’s bloody handkerchief to Ganymede in Act 4 Scene 2. In this scene he confesses about his shameful past by saying: â€Å"‘Twas I, but ’tis not I. I do not shame To tell you what I was, since my conversion So sweetly tastes, being the thing I am.† This indicates that he is aware that he was in the wrong before, but now values and loves his younger brother, even more so that he obeyed Orlando’s order to deliver his handkerchief. Another familial relationship present in the play is that of Duke Senior and his younger brother Duke Frederick. This particular relationship is struggling due to the fact that Duke Senior has been exiled from the court by his usurping brother Duke Frederick. This unjustified act by Duke Frederick has left the two distant and bitter towards each other. This is shown in Act 2 Scene 3 when Duke Frederick is in the process of exiling Rosalind, the daughter of the banished Duke Senior. Duke Frederick’s tells Rosalind the reason for her being exiled is because: â€Å"Thou art thy father’s daughter. There’s enough.† This shows that there is obviously some hatred between the two brothers, especially on Duke Frederick’s part. Duke Senior and Duke Frederick react to this conflict in contrasting ways. Duke Senior seems to make the most out of the situation he has found himself in to positive effect. He does this to an extent that he’s actually enjoying life away from the court. On the other hand Duke Frederick deals with their dispute by becoming heated and showing irrational behavior (This is shown when out of blue he aggressively orders Rosalind to leave the court and even goes as far as saying he will kill her if she was not to obey) in play. The hatred of Duke Frederick towards Duke Senior is incredibly similar to that of Oliver towards to Orlando, in that there seems to be no obvious reason for why they should detest their brothers so much. But just like Oliver and Orlando, Duke Frederick and Duke Senior’s relationships turns around positively in the latter stages of the play. This turn of events is due to the remarkable change of mind from Duke Frederick who persuaded by an old religious man on the outskirts of the forest to not invade the Forest of Ardenne decides to conclude his search for his brother. Instead, as we’re told by Jacques de Boys in Act 5 Scene 4 that he: â€Å"After some question with him, was converted Both from his enterprise and from the world, His crown bequeathing to his banished brother, And all their lands restored to them again That were with him exiled† This act of love shown by Duke Frederick towards Duke Senior and his company could also be due to the powers the countryside possesses through pastoral romance. This could be explained by the way that Duke Frederick has a dramatic change of heart when entering the forest and he also wants to be â€Å"freed† from court life by deciding to join a monastery. A prominent relationship on display in â€Å"As You Like† is between the inseparable cousins that are Rosalind and Celia. This relationship is under strain mainly just because of the complications surrounding their father’s relationship. They have been brought in to the thick of their father’s own personal conflict due to Duke Frederick’s antics, referring to him wanting to exile Rosalind and consequently separate Rosalind and Celia. Rosalind and Celia respond to the antics of their fathers positively, by promising to each other that they’ll stand by each other religiously through the hard times that are facing them, causing them both to flee from the court together. This united type behavior form the cousins shows the audience that this love is extremely solid and their love for each other is cannot be doubted. This is shown when Celia responds to her fathers actions by saying to Rosalind in Act 1 Scene 3: â€Å"Prithee, be cheerful. Know’st thou not the duke Hath banished me, his daughter?† Furthermore Rosalind and Celia decide to overcome their complications by fleeing to the Forest of Ardenne to find refuge. This seems to work dividends, as when they are in the forest the pair seems more relaxed and joyful than they were when they were generating tentative feelings back at the court. This is shown through the way they act more freely and seem more comfortable expressing their views on topics than they were in the court. They also becoming more suspect to falling in love, and this shows in the way they fall in love with Orlando and Oliver. All this makes one presume that pastoral romance is in progress with this pair. A different type of alliance is show using Adam the servant and Orlando in the play â€Å"As You Like It†. Between these two characters is dutiful love shown from both sides. The obstacle that this exact relationships faces is down to the misbehavior shown from Orlando’s brother Oliver, who Adam says is plotting to kill Orlando. The pair then address this situation in the same way as Celia and Rosalind did, by escaping in to the forest. This is where Adam’s dutiful love is evident when he swears allegiance to Orlando in Act 2 Scene 3 by saying: â€Å"Here is the gold. All this I give you. Let me be your servant.† Theses words are very strong, as Adam shows he will give Orlando everything he has even his fortunes just so that Orlando is able to be content and safe. Further on in the play Orlando also shows loyalty pointing to Adam. This dutiful love is expressed in the way Orlando carries Adam in to shelter and vows to find his poorly servant food; he even makes a fool of himself in front of Duke Senior and his Lords purely in attempting to find his loyal servant some much-needed food. This dutiful love shown on Orlando’s part can be seen in the way he tells Adam in Act 2 Scene 6: â€Å"Come, I will bear thee to some shelter, and thou shalt not die for lack of a dinner if there live anything in this desert† Once again you can say that the concept of pastoral romance has left this pair living happily ever after as it looks to have solved all their problems, which they have now left at the court. A different relationship represented in â€Å"As You Like It† is that of Silvius and Phoebe. In this relationship the love is not shared from Phoebe in contrast to Silvius who seems to be suffering much grief and pain due to his immense and obsessive love for Phoebe. Both characters face their dispute concerning their conflicting views by becoming frustrated, Silvius because he cannot obtain Phoebe’s love and Phoebe because of Silvius constant pleas for her to welcome his fondness for her. The evidence to show that Phoebe does not show the same affection for Silvius can be seen when she comments on how much she’d rather not be in a romantic relationship with Silvius in Act 3 Scene 5 by saying to Celia (dressed as Ganymede): â€Å"Sweet youth, I pray you chide a year together. I had rather hear you chide than this man woo.† This idea that Silvius is suffering thanks to the elements of love is very similar to the objectives of courtly love. Obviously this situation proves problematic for it to be possible for Silvius’s and Pheobe’s relationship to advance, but a few twists occurring at the end of the play enable this couple to surprisingly tie the knot. The events which engineer Silvius and Phoebe to come together can be argued to be thanks to the pastoral romance theme, which is seen on a frequent basis in this play. This is true as pastoral romance is well known for its characters in disguise and it’s the disguise of Rosalind (Ganymede) that actually plays the vital role in bringing Silvius and Phoebe together. Thanks to Rosalind’s slyness Silvius finally is able to be with Phoebe and it seems that she shows some genuine affection towards Silvius. This is noticeable when she says in Act 5 Scene 4 to Silvius: â€Å"I will not eat my word. Now thou art mine, Thy faith my fancy to thee doth combine.† A relationship that does not develop until the tail end of the play â€Å"As You Like It† is between that of Oliver and Celia. Celia who is dressed up as Aliena looks to fall in love with Oliver at first sight and these provides an ironic end for the character Celia in the play. This is an accurate observation, because during the play Celia is seen teasing her dear friend Rosalind about the hastiness about her love for Orlando. This is another classic example of how pastoral romance is a striking feature of the play, because even though Celia has been ridiculing Rosalind love for Orlando it seems that even she is eventually bewitched by the powers of the countryside air and decides to marry a man whom she has just met. A unique relationship in the play is that of Pheobe and Ganymede. This is correct, as Phoebe is falling for Rosalind in disguise, without being informed. The relationship between these two characters is a clear example of the courtly love evident in â€Å"As You Like It†, because of the agony and frustration, which Pheobe endures due to her love Ganymede. Ganymede reacts to Phoebe;s attempts to win her heart by saying in Act 3 Scene 5: â€Å"I pray you, do not fall in love with me, For I am falser than vows made in wine.† This dismissal of Phoebe’s love on Ganymede’s part shows that Ganymede has no interest in Phoebe at all, but despite this in true courtly love fashion Phoebe’s decides to persist with her quest to win Ganymede’s heart. In the end their relationship disintergrates when Phoebe says in Act 5 Scene 4: â€Å"If sight and shape be true, Why then, my love adieu.† The most influential relationship in the whole of the play is beyond doubt that of between Rosalind and Orlando. This is true, as this relationship seems to dictate the course of the storyline. This relationship falls down heavily in to the elements of stereotypical pastoral romantic stories. This is correct, as Orlando seems to endure a lot of agony and pain over the course of the play†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..I will finish this later In conclusion I believe Shakespeare has shown us that men actually behave in the same way as women when in love. The evidence ot prove this is the behaviour of most characters in the play. Most of these characters endure large amounts of suffering

Thursday, January 2, 2020

Marketing Analysis of Nike - 1908 Words

Market Analysis of Nike Julie Wilderman BUS330: Principles of Marketing Professor David Kalicharan August 08, 2011 Market Analysis of Nike One important issue marketers need to realize is that it is essential to have a heavy commitment and solid customer focus and to attempt to satisfy customer wants and needs. (Kotler Armstrong, 2012) Companies need to be able to gauge their threats and opportunities to fully understand the different roles in the marketing environment. Environmental forces, such as demographic, economic, technological, etc, can play a huge role in the marketing environment. Nike has been analyzed to give an example of the importance of understanding its marketing environment. Nike has been in business†¦show more content†¦This bad public image has led to loss of existing customers and potential customers switching to more ethical brands. Nike’s marketing team has had to make it a big priority to counter any negative publicity and re-focus consumer’s attention on what they are doing about the allegations. The sportswear industry is very price sensitive and most competitors prices are about the same. Nike sells its products in Nike shops and the selling of its products direct to the consumers conflicts with other resellers of the brand. Most of Nike’s earnings are derived from selling into retailers. One of Nike’s main opportunities is product development. Developing their product range makes them more competitive and because products tend to go out of fashion quickly, Nike must introduce new products relatively fast because consumer demand the newest and latest products. Increase in internet shopping will no doubt reduce the cost and improve prices making them even more competitive. It is important for any organization to consider the environmental influences that have been particularly important in the past, and the extent to which there are changes occurring. Having this knowledge will any Nike to stay on top of their game. The macro-environment consists of all the outside institutions and uncontrollable forces that have an actual or potential interest or impact on the organization’s ability to achieve its objectives. Any company that hasShow MoreRelatedMarketing Analysis : Nike And Nike846 Words   |  4 Pagesfan or a person that has never played a sport in their lives. When I optically discern that check logo I ken it can only be one company. That company is Nike.Now Nike is arguably one of the most recognizable clothing or sportswear companies in the world. Strangely enough out of the fifty-one plus years they don’t have their own magazine. Nike sends their business to the best outlet as far as shoes, sportswear and equipment which is Eastbay. Eastbay is most popular for being an online catalog.As farRead MoreMarketing Analysis : Nike, Adidas, Aon, And Nike1161 Words   |  5 Pageskey players. The major players as discussed in the industry analysis paper are Puma, Adidas, AON, and Nike. This essay entails a discussion of the competitive strategies each firm has over the others, giving reasons why the brands have been exceptional in the market. Strengths and weaknesses of Puma A SWOT analysis may be utilized to investigate into the strengths and weaknesses Puma has over the others, three key players. This analysis will show the risks and rewards of Puma (Åžen, 2008). The strengthsRead MoreMarketing Analysis Of Nike Inc.3315 Words   |  14 Pagesreport, the author highlights the marketing analysis of the leading athletic footwear, Nike Inc. Nike is headquartered in the United States. The author examines the marketing strategies of Nike with the help marketing models such as Ansoff Matrix and Boston Consulting Group Matrix. The author even focuses on the segmentation, targeting and positioning of the products, consumer behaviour towards Nike and conducts a PESTLE analysis. It gives a brief introduction of Nike conveying the foundation and formationRead MoreNike Marketing Analysis1427 Words   |  6 PagesBoustani Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However, its selective-demand advertising was mainly focused on high-priced shoes for traditional sports, and ignored newly developed market segments such as aerobics and extreme sports, and new trends such as brown shoes and casual footwear (Etzel, Walker, and Stanton). Nike launched a successful advertisingRead MoreMarketing Analysis : Nike s Strategy1540 Words   |  7 Pagesgrowth as there’s more demand for trendy sportswear, most notably women as well as an increase in competitors; new look, Topshop and boohoo. Young people are the biggest sportswear buyers and are the most interested in innovation. (Sender, June 2015) Nike, as a company, fit into this market as the leader in sports fashion as they rank #1 in most valuable sports fashion and #18 overall on most valuable brands. (The world’s most valuable brands, 2015). The objective of this assignment is to criticallyRead MoreSwot Analysis Of Nike s Marketing Strategy1543 Words   |  7 Pagesapplying diversification strategy and being successful in diversification is Nike, Inc. This paper discusses Nike’s diversification strategies and how the company succeeds in using it. Along with corporate level strategy, this paper also touches upon the international strategy that Nike uses. Key Tie-Ins †¢ Diversification strategy †¢ International strategy Nike Diversification Strategy Upon first glance it is not very obvious that Nike employs diversification in their overall corporate strategy. The companyRead MoreMarketing Analysis : Nike s Brand1460 Words   |  6 Pagesquality of a team relative to its competition. An example of the competition would include other teams in the conference/league. Second, brand awareness is the way a consumer will recall a brand and its name. A great example of that is the just do it of Nike. Third, brand association is tangible and intangible association that a consumer has with a brand in addition to the perception of quality (Gladden Wong, 1997). For instance, I love Don Cherry because he gives his fancy suits away to charity. AndRead MoreThe Analysis of Marketing Communications Campaign with the Case of Nike Football Shoes2352 Words   |  10 PagesIntroduction Marketing mix is an essential tool for companies to target their customers, price and promote their product and locate their places. By analysing the 4P’s, companies can make the plans and achieve their goals. Marketing communications, as the promotion factor in marketing mix plays a key role in developing marketing strategies. To getting more customers and compete with their rivals, companies spend a lot of money on promotion. The promotion activities like advertising, sales and discountsRead MoreA Research Report On Nike1612 Words   |  7 Pagessituational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product. This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings from this situational analysis and aRead MoreNike vs Adidas1127 Words   |  5 PagesENTREPRENEURSHIP PROJECT CASE STUDY INTRODUCTION CONTENTS 1. | ACKNOWLGEMENT | 2. | AIM | 3. | INTODUCTION OF THE COMPANIES | 4. | COMPARISION OF MARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. This